When selecting a service, consider the following:

• Trade Experience - Does the
  developer have first-hand
  automotive experience? Does he know and understand your
  business?
  
  
• Writing Skills - Does the
  developer have the writing skills needed to communicate technical information in an understandable yet enjoyable manner that will hold the attention of your customers?
  
  
• Product Flexibility - Do you have control over the content and
  format of your newsletter?
  

• Flexible Services - Does the developer provide multiple
  printing and distribution options at competitive rates?
  
  
• Accessibility - Can you reach the developer in-person at any time?